Named for its creator michael porter, the five forces model helps businesses determine how well they can compete in the marketplace as an example, stock analysis firm trefis looked at how under armour fits into the athletic footwear and apparel industry competitive rivalry: under armour faces. “porter's 5 forces” able to control their costs large marketing budgets for running shoes brand identity well renowned globally selling running shoes online supplier power (low) very little differentiation among the suppliers definite advantage and power over their suppliers suppliers.
Michael porter has provided a model which identifies the most powerful driving forces within industries or company to run it well it was created as the framework to analyses the company and then develops strategies for the development of company by these five forces the overall image or position of the company is.
A complete analysis on bata industry it also focuses on army, police forces and mining industries with canvas shoes, hunter shoes and miner's shoes it currently employs more than 6800 people porter five forces model 17 barriers to entry.
High competition among suppliers (bata) high levels of competition among suppliers acts to reduce prices to producers this is a positive threat of substitutes limited number of substitutes (bata) a limited number of substitutes mean that customers cannot easily find other products or services bargaining power of. Brand identity- dominated by branded products and strong brand loyalty high 8 buyer power • brand identity-high end brands and large companies in the industry set price points for their products • substitutes available- except athletic, orthopedic,dancing shoes all other types can be substituted by.